Executive Summary

Auto racing has a reputation for its passionate fan base, posing one well recognized sanctioning body which oversees stock car auto racing with a problem. How can they increase audience involvement, without putting their loyal fans in the way of the dangerous speeds of a rapidly accelerating automobile? Giving back to their fans was this racing associations main priority, and as the cars became lighter and faster, the need for the newest technology presented itself.

The Customer

Auto engineering, adrenaline pumping speeds and pile ups not for the faint of heart been a favorite past time in America’s recent history. Even since audiences have poured into stadiums to see the racing from a 3rd party vantage point, being able to view the racing experience from inside the car has been fans dream. Before the innovation of in-car cameras, drivers were hidden to audiences behind helmets, only able to communicate with two-way radios to their team.

In the early 1980’s, the first in-car camera gave patrons the in-car experience of their dreams at the Daytona 500. The miniature camera captured the inner workings of the automobile, sending the feed to a helicopter that was over the track, which passed it down to a trailer outside of the track, where the footage was cut up and distributed to broadcasters.

Challenges

The well-renowned auto racing association has always ben on the for front of technology to involve its fans in every aspect of the race. The early helicopter solution was expensive and wasteful, using up a large quantity of fuel per race. The camera was also debated to have an effect on the cars time, because of its weight. This created a problem, since only the most popular drivers could influence a sponsorship to supply the camera. Leaving only a few cars, with arguably the best drivers, burdened with the additional weight to pull. Further challenges included the high speeds of the race cars, reaching up to 180 – 200 MPH with every pass of the track. The goal to have a fully immersive, 360-degree virtual reality view for the ultimate spectator experience had a long way to go.

How BEC Product Helped

High-speed LTE and the BEC MX-1000 multi-carrier in-vehicle router was the answer to the challenges the stock car auto racing industry’s needs. Placing two cellular towers in the infield of the track, the MX-1000 runs 1080p video of the live camera to the towers. The MX-1000 connects to BECentral, BEC’s cloud-based remote management system, to pull live data from the devices on the race track. The compact and unobtrusive unit, designed to withstand heat, humidity, shock and vibration, makes installation easy for any pit crew operator.

Results

BEC’s MX-1000 in-vehicle router provided the experience that the national auto racing association wanted to give its fan base. Now everyone from the curious bystander to the most dedicated enthusiast can seamlessly stream the new fan engagement that extends them past the traditional viewing experience, all to any cellular device. New 360-degree vantage points from within the racing auto envelopes the spectator within the world of racing, even allowing them to safely challenge their favorite drivers to a race from the safety of their own home. GPS tracking, reporting and real-time video surveillance features make the MX-1000 the most robust choice for the association, all wrapped up in lightweight packaging. The MX-1000 was specifically designed to support a wide range of applications and verticals in the M2M market.

Conclusion

When looking for a solution to put their fans in the driver’s seat, one national association dedicated to stock car auto-racing found the solution to accelerate the fan experience. Partnering with the BEC MX-1000 and harnessing the high speed power of 4G LTE enabled the association to get every fan behind the wheel of a racecar, all within the palm of their hands.

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